Fast-Food Chain Digitalisation
Lifted digital orders, reduced queues; focus shifted to fulfilment.
Read moreHow CX-Centric Is Your Business?
In just 5 minutes, benchmark your organisation’s customer experience management (CXM) maturity and uncover the fastest path to sustainable growth and loyalty.
Instant results. Industry benchmarks. Cambridge-backed research.
University of Cambridge research20+ years’ transformation expertiseApplied across B2B & B2C
CXMi Maturity Curve — from Siloed to Culture-Driven
How the Assessment Works
Answer 10 Questions
Simple Likert-scale prompts across A, C and M.
See Your CXMi Stage
Instant web result with benchmark context.
Get Your Roadmap
PDF with recommendations for A, C & M.
The CXMi Framework (ACM)
Our research-based framework integrates business and digital capabilities to operationalise customer experience management. Replace the placeholders below with your specific ACM attributes.
Explore the FrameworkA
Attitudes
- [A-Attribute #1]
- [A-Attribute #2]
- [A-Attribute #3]
C
Capabilities
- [C-Capability #1]
- [C-Capability #2]
- [C-Capability #3]
M
Methods
- [M-Method #1]
- [M-Method #2]
- [M-Method #3]
Why It Matters
30%
higher Total Returns
Source: McKinsey
86%
increase in share of wallet
Source: Gartner
22%
CX leaders exceeding expectations
Source: CXToday
10×
revenue growth over 10 years
Source: Macrotrends
From Assessment to Action
- 1Self-Assessment
Instant stage result & key pointers.
→ - 2Deep Discovery
Qualitative analysis across journeys.
→ - 3CXM Blueprinting
Prioritised roadmap & ACM backlog.
→ - 4Implementation & Coaching
Governance, playbooks, enablement.
→ - 5Continuous Improvement & Audit
Traceability from outcomes to actions.
- Example deliverables: Value Stream Maps, ACM Gap Analysis, CXM Roadmap.
Selected Examples
View all →Join the CXMi Community
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